American e-commerce opcompany Amazon has made a very expensive deal with Bollywood superstar Salman Khan. Actually, Amazon has done deal with Salman for 5 years on this deal. In which all Salman movies will be seen on the Amazon Prime Video platform before TV.
According to sources, Amazon has sold Salman Khan’s rights for every movie for nearly Rs 65 crore. After this big deal, James Pharrell, head of content from Asia Pacific, says, “Salman Khan is a global star and this deal is the biggest deal ever for Worldwide Exclusive Streaming in the world. Amazon is being liked very much in India, so we feel that the love, passion,
enrgy that India has for films and the talent that is here, it needs to see the whole world.
Let me also tell you that the newly released film Tulleite of Salman Khan will also be seen on Amazon premiere video platform before TV. At the same time, Salman Khan has said about his big deal: “Amazon Prime Video is in more than 200 countries and I am happy that Indian cinema will expand with the help of Amazon. Indian cinema will get new fans from this new platform.
Significantly, Netflix has also finalized the deal with Shahrukh Khan’s Red Chillies Entertainment. It is believed that Amazon has taken this step after the deal with Shah Rukh Khan’s Red Chillies Entertainment of its tough competition Netflix. In terms of ratings, according to Monthly Active Users in India, Amazon is at 5th and netflix is 9th.